What do March for Our Lives, the heart emoji and Disneyland Tokyo all have in common? They’re all featured in the 2018 round up for Facebook and Instagram.
Social Media in 2018
With an estimated 3.196 billion people using some form of social media across the world, making something trend or go ‘viral’ online is no easy feat. Some of 2018’s biggest online moments include the ‘In My Feelings Challenge’, which included people dancing to Drake’s ‘In My Feelings’, and the rise of Autonomous Sensory Meridian Response (ASMR) videos, such as making slime and experimenting with sound.
— Ross Lynch News (@DailyRoss) 31 December 2018
Whilst these ‘challenges’ and trends come and go; the one constant is there will always be some sort of fad knocking about on the internet. From the ‘Harlem Shake’ to ‘100 layers of…’, people who engage in social media are looking for a community where everyone can be involved.
From a business perspective, it might be easy to dismiss these trends as they do admittedly come and go quite quickly – but is there a benefit to being involved?
Social trends to look out for this year
Taking part in the ‘In My Feelings’ challenge or using a popular hashtag (this year’s highest growth hashtag community was ‘#Fortnite’) does show you’re paying attention to the audience that you’re selling to, and that you’re in touch with what’s relevant. However, being active on social media doesn’t always mean you have to stick your hands in some slime to make the most out of Facebook, Instagram or Twitter.
Video Content in 2019
What to look out for on Instagram
In a similar vein, Instagram Stories took off last year with the introduction of a plethora of features. This included gifs, tagging, ‘swipe up to shop’ and music players. IGTV was also launched in 2018 where users could create personalised videos on their own ‘channel’, with a longer limit on how long their filmed content could be. As well as regularly posting to a feed, businesses are now sharing ‘behind the scenes’ or snapshot pictures to their stories to enforce their brand identity and to stay engaged with their audience.
2018 Social Media Wrapped
So – why were March for Our Lives, the heart emoji and Disneyland Tokyo so big on social media this year?
March for Our Lives, which was an organised walk by the survivors from Parkland, Florida, had over one million people interested in the event and raised over $2.5 million through fundraisers. It was also one of the biggest advocacy hashtags on twitter with 526K people showing their support.
The heart emoji was the biggest emoji used on Instagram and was posted 14 million times on the photo sharing app – that’s a lot of love! ❤️
Finally, Disneyland Tokyo was the most geotagged location in the whole world on Instagram, and those sharing snaps from the Magic Kingdom used the smiley face emoji more than anyone else using the app.
Make 2019 the year that you join in the conversation – whether you want to take part in the latest viral challenge, create a spoof of a popular type of content or utilise social media features more, your audience is waiting.
Nic Parkes | Junior Accounts Executive