BAE SYSTEMS MAI

BAE SYSTEMS MAI
BAE SYSTEMS MAI 2018-08-02T10:54:40+00:00

Project Description

THE PROJECT

Strategic Media Relations

THE OBJECTIVE

To lead the Media Relations team at BAE Systems Military Air and Information, helping develop and implement a strategy improve media relations and harness social media.

THE RESULTS

Worked on the national media release event of first flight of Taranis, an unmanned combat aircraft system advanced technology demonstrator

Led a series of media visits to improve background knowledge and relations

Devised story on the Future of Military air which gained worldwide coverage

Developed a strategy for social media to engage with key stakeholders

Worked with key stakeholders to produce media briefings for key events, like the Farnborough International Air Show

Producing key narratives for business leaders

Copywriting for internal magazine Heads Up

THEY SAID

The Viva team adopted a partnership approach which enabled our team to learn and develop alongside the Viva professionals. Working with Viva is like working with a trusted colleague. You know they will deliver and you know the standard will be high. Having Viva as part of your team not only produces the end result but also provides a pleasant and fun route to getting there.
Jon Bonnick.
Communications Director. BAE Systems, Military Air. 2015

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