A Taylor-made communications plan
Taylors specialise in commercial, business and employment law and wanted to cut through the legal jargon to reach a wider audience. Viva works with the firm bring their communications strategy to life. We position the firm as professional, approachable, knowledgeable – and plain speaking.
We put our copywriting skills into action to transform the legal team’s regular blogs and thought leadership pieces into informative, easy to understand advice which showcased their expertise. And we used our media contacts to secure opportunities for their work to really shine and created social media messages which would help them stand head and shoulders above the competition.
Creating clear, accessible copy and tapping into newsworthy topics has given Taylor’s a fresh approach and new appeal – resulting in a growing online following.
Regular business press secured
Engagement on Linkedin increased five-fold within four months
Shortlisted for regional